
Decoding Product Leadership : Unveiling the Roles of Product Manager and Product Owner
May 3, 2024
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Overall Product Vision | Sets the overall product vision and strategy. | Translates the vision into detailed user stories and requirements. |
Stakeholder Management | Engages with stakeholders to gather requirements and feedback. | Acts as the primary liaison between stakeholders and the development team. |
Product Roadmap | Develops and maintains the product roadmap. | Aligns the product backlog with the roadmap, ensuring that development efforts are in line with strategic goals. |
Prioritization | Prioritize features and tasks based on strategic goals and market demands. | Manages the product backlog, prioritizing items for each iteration based on customer needs and team capacity. |
Decision Making | Makes strategic decisions about the product direction, feature set, and resource allocation. | Makes tactical decisions within each iteration, determining which features to implement and when. |
Team collaboration | Collaborates with cross-functional teams (sales, legal, security, design, marketing, development, customer support) throughout the product development process. | Works closely with the development team to clarify requirements ensuring a shared understanding of goals, provide feedback, and ensure successful implementation. |
Communication | Communicates the product vision, strategy, and progress to stakeholders. | Communicates changes to the product backlog, updates on progress, and impediments to the team and stakeholders. |
In summary, while both Product Owner and Product Manager play crucial roles in product development, their responsibilities differ in focus and scope. The Product Owner represents the voice of the customer and drives execution, while the Product Manager sets the strategic direction and oversees the overall success of the product. By understanding these differences, teams can effectively collaborate and deliver successful products that meet customer needs and business goals.